Time For Sustainable Packaging in eCommerce
by Aina Lino
Sustainability has become a key point for consumers when making their purchasing decision. If you want your brand to keep up with market demands regarding Climate Change, you must keep your sustainability policies up to date: it’s time for sustainable packaging in eCommerce.
Due to the increase in the world’s population, there is a need to gear activities towards reducing the impact on the climate. Therefore, it is important that business activities meet today’s needs.
Therefore, more and more companies are realizing the importance of sustainability in the minds of consumers, and it is common among companies to choose environmentally friendly packaging products.
The 4 criteria for sustainable packaging
Generally speaking, a sustainable packaging is a packaging that is environmentally friendly and therefore safer for the environment.
- Sourcing: The material is sustainably sourced. It is very important that your product carries a seal indicating that the packaging materials are environmentally friendly.
- Disposal: Disposal options for the material favor its recycling and composting. It is expected that less new material will be used in packaging in the future.
- Design: Both design and size are optimized. Environmentally friendly packaging significantly reduces waste.
- Carbon Footprint: This represents the total amount of emissions caused by your company. It is usually produced during manufacturing.
The market value of sustainable or eco-friendly packaging in 2019 was about $178.6 billion. Experts estimate that the value will reach $246.3 billion by 2025. Therefore, if you invest efforts in having a more sustainable brand, you will most likely gain new customers and brand loyalty.
Becoming a sustainable company can be costly and time-consuming, especially for smaller companies. But it is paramount in this day and age, both for the Climate Change and so that your brand can continue to sell and grow.
Many offset companies and projects don’t provide transparency about where offset dollars are going, what kind of impact is being made, or why certain offsets are priced at certain rates.
Want to know how to adapt to this new market demand? Access the guide and get informed.
