30 March 2023
2 min read
Klarna and OpenAI Partner to Revolutionize the Shopping Experience Through ChatGPT
Klarna, a leading global retail bank, payments, and shopping service, has announced a new collaboration with OpenAI to enhance the shopping experience for consumers. The partnership involves using OpenAI’s protocol to build an integrated plugin for ChatGPT, an AI-based chatbot. Klarna’s engineering teams have been working together with OpenAI to bring personalized and intuitive shopping recommendations to ChatGPT users.
Klarna collaborates with OpenAI to provide personalized shopping experience
As one of the first brands to work with OpenAI next to Shopify and Zapier, Klarna is set to go live with a highly personalized and intuitive shopping experience by providing curated product recommendations to users who ask the platform for shopping advice and inspiration, along with links to shop those products via Klarna’s search and compare tool.
The new feature will enable users to receive tailored shopping recommendations based on their preferences and interests. For instance, if someone is looking for a birthday gift for their daughter, they can simply ask Klarna through ChatGPT and receive a selection of the best present ideas for 12 year-old girls.
Klarna’s new plugin with ChatGPT and OpenAI to revolutionize online shopping
The new plugin is yet another example of Klarna’s commitment to innovation, creating value for its 500,000 retail partners and a unique shopping experience for consumers everywhere. Klarna’s rich product search tool lets users compare prices across thousands of retailers and enables shoppers to filter by color, size, customer ratings, and more.
To use the Klarna plugin, consumers can install it from ChatGPT’s plugin store. Once installed, consumers can ask ChatGPT for shopping ideas and receive a curated selection of items relevant to their request. Shoppers have the option to provide further prompts or request additional product recommendations. By tapping on the product link, consumers can easily navigate to the product page on Klarna’s search and compare tool to compare prices across different brands.
Klarna is aligned with OpenAI’s dedication and commitment to developing AI safely and responsibly. Therefore the plugin will be gradually enabled for ChatGPT users, starting with ChatGPT Plus subscribers in the US and Canada. Over time, it will become available to more users and regions following a period of safety testing, development, and improvement.
In short, the Klarna-OpenAI partnership is set to revolutionize the online shopping experience, making it more personalized, intuitive, and engaging. With this new plugin, Klarna is taking a step forward in defining the future of online shopping.