1 March 2023
3 min read
Make your eCommerce International: 7 steps to Global Growth
Expanding your eCommerce business internationally can be a great opportunity for growth, but it requires careful planning and execution.
Getting started going global
Be updated about regulations per Country
When getting started making your eCommerce international, it’s important to research regulations per country to ensure compliance with local laws and regulations.
To be successful during the research, you first need to identify the countries you plan to expand your eCommerce business into. Each country has its own set of laws and regulations governing eCommerce, including consumer protection, data protection, privacy, taxation, and import/export rules.
Failure to comply with local regulations can result in legal and financial consequences, such as fines, lawsuits, or even imprisonment. Also, understanding the local regulations will help you tailor your business operations and eCommerce practices to the local market, improve customer satisfaction, and avoid negative publicity.
Develop a plan to ensure compliance with the regulations, including adapting your eCommerce practices to meet local requirements, such as offering local payment options or adapting your website to comply with data protection regulations. Continuously monitor and update your compliance plan as regulations may change over time.
Invest in data integration
As your eCommerce business expands internationally, you will likely be dealing with different currencies, languages, and tax laws, which can lead to data silos and fragmented data management. Integrating your data can help you to centralize and automate your eCommerce operations, leading to increased efficiency and reduced errors.
This might also help you to gain insights into your business performance, customer behavior, and sales trends, which can inform your decision-making and help you to optimize your business.
Build a scalable eCommerce platform
A scalable e-commerce platform can support your business as it grows, providing flexibility to meet changing customer demands, and supporting additional features and integrations.
By investing in a scalable e-commerce platform, you can ensure that your website is reliable, fast, and responsive, which can improve the customer experience and increase sales.
Identify your business requirements, research and compare eCommerce platforms that meet your requirements and continuously monitor and optimize your website performance.
Renew your Return Policy
Revising your return policy is essential to ensure that it complies with the laws and regulations of each country where you plan to do business.
As you may know, a well-designed return policy can help you to manage costs and reduce losses due to returns, while a poorly designed policy can lead to increased costs and decreased profitability.
But you also want to take into account that laws and regulations regarding returns and refunds vary between countries, and it is essential to ensure that your return policy complies with the laws of the countries where you plan to do business.
Keep improving once started
Make partnerships with key regional partners
Running an international e-commerce business also means having an international team. The best way to gain localized insights is investing in local players, whether referring to fulfillment, marketing, or else.
For example, local courier companies are easier to approach, you will probably have leverage for pricing negotiation and a greater flexibility and speed in shipments.
Don’t go too fast
The pace at which you grow should always be comfortable for your budget and staff. Go ahead with little steps and don’t try to grow faster than you can handle.
First, consider your business’ resources. It might be impossible to successfully expand through multiple countries or regions at once. Take into account that your business is in a vulnerable stage when it enters a new country, therefore you need to ensure you can establish yourself instead of trying to push growth aggressively.
Prevent from fraudulent cases
Fraudulent cases might get more common now. Try handling them by encrypted payment gateways, monitoring transactions exhaustively and, even, setting transaction limits or using an external fraud detection service.
By taking these steps, you can successfully grow your eCommerce business internationally and capitalize on new markets.